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| You can pre-order my new album NOW on Kickstarter.com!!!! |
| posted: 9/17/2011 |
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Aloha you guys!!!
I'm SO excited to say that I finally launched my official KICKSTARTER campaign which will be going on for the next 45 days... this will be the ONLY way you'll be able to get my album, along with TONS of other cool stuff from me, until my album officially releases NEXT year. So THIS is the way!!!!
Check out my Kickstarter page for all the info!
I've always been a do-it-myself kind of person. When I was 19 I recorded my own demo's at my public access radio station on Maui (Mana'o Radio) and would put the songs up on my Myspace.... would burn and design little CD's I called "Rough Cuts" and sell them at my shows. All those DIY actions have led me to the place I am right now.... One album done, amazing tours and experiences under my belt, and on my way to release my SECOND album, "For Love".
To stay in line with the actions of utilizing social media to enhance my career, I've decided to take a plunge in a little thing called "Kickstarter.com". Kickstarter has been around for a bit, and I heard about it through my producer, Dwight, while I was recording my album in Austin.
Kickstarter is a way for people to get their believers to legitimately invest money in their project (art, fashion, music, theater, movies, etc) to help make it happen. Kickstarter calls these investors "backers", and you give "pledges" of various amounts all working toward the goal. But unlike other similar sites, Kickstarter gives artists the option to have a little more fun with their supporters.. You can offer them things they otherwise wouldn't be able to get at a store, or on iTunes. For example, a private houseparty for say, $5,000, dedicating a song to you on YouTube for $500, a signed CD poster, t-shirt and hat for $100, etc etc.
That is what drew me to Kickstarter.
I want you to check out what I'm offering on my Kickstarter campaign. I am offering the basic package of my album "For Love" complete with 3 brand new BONUS tracks available ONLY to Kickstarter backers.. And this is the ONLY way you can get my album till my management and distribution officially releases it NEXT YEAR!!! I know its a commitment, to offer my album to my fans STRICTLY through Kickstarter... but I have faith that the fans that have supported me all along will continue to do so, and that hopefully I can grow some new fans in the process.
I am really hooking up my fans... big time. And they hook me up! Its the ultimate fan/artist interaction. You'll get my album MONTHS in advance and get 3 BRAND NEW songs that will NOT be on the official album which is due out in January/Feb. But there is a catch... we have to reach my goal of $25,000 in order for the project to be launched. If I don't reach the goal in 45 days, I don't get any money, and I won't get to pre-release my project. So we kind of have to work as team to make sure this project gets backed successfully.
Fun fun fun
Here's some more info:
Let me explain to you what's going on....
I want to give my fans a kickstart on getting their hands on my brand new album "For Love" before I send it to my distributors and iTunes for official release and I also want I want to stoke my true fans out with other cool things from me so they can feel the artist/fan connection that is so important to me in this day and age. I'm also going to give my fans three exclusive brand new bonus tracks that are only going to be available to my kickstarter backers.
I want to give my new album the absolute best opportunities to be heard and appreciated. I want to not hold back in the processes of recording, mixing, mastering, album art, photography, graphics, radio, videos, etc. I want the ability to tour this album before the end of this year by jumping on, or creating a nation-wide tour. I want to tour other continents like Europe, South America, Asia and Australia, as well as New Zealand and Canada by the end of 2012. I want to continue to make my music and represent Hawaii the way I have been, but with a broader ability.
How do I plan to do it?
Through Kickstarter, I'm going to nurture the artist/fan relationship that I already have, and also grow new fans in the process. I'm tapping into the fans that already support me, such as my Facebook or Twitter fans, by giving them the ABSOLUTE jump start on my music before everyone else... my album will be available to my fans MONTHS before it shows up on the shelves in stores across the country. If you order my album on Kickstarter, I will be personally sending EACH one out, autographed and everything in addition to the 3 exclusive bonus tracks. Also, I'm putting together fun little pledge packages for those fans who want a bit MORE than what you could buy at the store. Things such as a personal YouTube dedication, your name in my album credits, a signed T-shirt or even a private house party! As a music fan myself, I would be stoked on the ability to get certain things from the bands or artists that I love, so I wanted to have that kind of fun with you. I am sooo blessed to do music, but I believe this is an interactive day and age. Music is an amazing way to bring people together, and to build a relationship with the artist that makes the music is what I'm willing to do. I just want to give them the opportunity to get in touch with me on a closer artist/fan level. Kickstarter is an awesome, legitimate way for my fans to support me, and for me to give my fans things and experiences they will cherish.
What the money is for?
The money will basically go to pay bills accumulated throughout the expensive recording process, and will go directly back into the music. We like to think of this as a fine tuned machine that my team and I have been pushing along on a shoe string budget. We still managed to accomplish plenty, even though the bagga was buss, but we want to give this machine a tune up and a brand new engine. The money generated on my Kickstarter campaign will be used to mass produce the album "For Love". We have recorded this album throughout the year in Honolulu, Hawaii and Austin, TX. The money will cover the costs generated for recording, mixing and mastering the songs, everything from studio time to musicians. We plan to print tens of thousands of the 'Kickstarter Exclusive' physical Cd's which cost a few dollars per piece. We will then print the regular "For Love" albums for the official album release in January 2012 and send them to Universal for national and international distribution. We will use the money to print Anuhea merchandise. The special edition t-shirts exclusively for my Kickstarter backers will be first, then additional merch for touring and online purchases. The money will also be used for killer photography and album art design. Also a revamping of my website www.anuheajams.com so I can be up to date with the newest imagery, photos, and videos that I'm constantly sharing with my fans. The money will be used to get my band rehearsed and ready to go for TOURING which is a huge passion of mine. I want to bring this album LIVE and into your city, and I want this to happen before the end of 2011. I want to be in other countries touring by June 2012, and I want to have a presence in New Zealand, Australia, Brazil and Europe by December. And I'm not going to lie, I will probably buy some spam musubi with this money as well.
Please check out the Kickstarter page. Its very easy to sign up to become a backer, and pledge what you'd like to get cool stuff from me.
I am SO excited about this album and regardless of Kickstarter or not, I am THRILLED to release this project for you. "For Love".
Get the album "For Love" here!!
Aloha always,
Anuhea
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